The Change Monster.

" Compelling reason will never convince blinding emotion."
~ Richard Bach.

There's a monster that follows each of us. No ~ It's not the cookie monster (although he also follows us everywhere nowadays). This one is a two headed monster. An ever present ogre that rears his twin noggins when confronted with the challenge to change. He's present in all of us and so we are pretty familiar with his likes, dislikes, opinions and beliefs. We call him "Emotion" and "Ego" and boy is he entrenched. Think you can convince people to change with reason? Good Luck. Logic is a loser. Intellect is for idiots. The "right" thing is sometimes subjective and open to debate. When we think we're reasoning we're often rationalizing. So what moves us to change?
The Two Headed Monster ~ Emotion and Ego.

Give him a cookie and who knows...