The Apple Way.

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"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." ~ Steve Jobs.

We have all seen the Apple phenomenon. The design, the approach, the marketing and the products have an aesthetic and appeal that draws admiration. The company and brand is truly remarkable.

So when my daughter decided to accept an offer to work for Apple, in finance, at their Cupertino headquarters I got to see through her eyes the reality of the Apple Experience. A picture tells a thousand words:
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There's work and there's your life's work.  The kind of work that has your fingerprints all over it. The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe.
They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn't happen anywhere else.

Welcome to Apple.