"Insanity is doing the same things over and over and expecting different results." ~ Albert Einstein.
98% of all website visitors leave without a conversion. They visit but don't buy or take a measurable action. So we retarget them.
Behavioral retargeting is a primary tactic used in digital commerce ~ It's also a strong indicator of what we do in sales, business, politics, social interactions and life. It's a method whereby we qualify, advertise to, associate, befriend and surround ourselves with people who share common denominators. In politics they call it "appealing to the base." We try to convert those who have identified an interest in the stuff, traits or opinions we have. We go after people that are like us. That way we become effective at getting more of what we have already got.
Retargeting the 98% who have expressed an interest is the most effective way to get more of what we've already got. In business it's smart and economically sound profiling. It just makes sense.
In personal growth though it's stagnation. In life it's death. Most of what we do, who we know, and how we behave is redundant. We keep going back to what we already know. Addressing that with which we agree. We try to convert the ideas we are already comfortable with into action. All 100% of them. We measure success and congratulate ourselves.
- 2% take action (Yay ~ we've already got them).
- 98% don't (so we keep going after them).
But what about the gazillion percent who've never expressed interest? The ideas, concepts and people that we've disqualified or are not comfortable with? What about the ones who never came to our site? The ones who've never stepped on our court. The different interests.
Could that be where real change resides?