" I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I have been trusted to take the game winning shot and missed. I've failed over and over..." ~ Michael Jordan.
What's a good closing percentage in sales? It's a question that's asked by professionals in every industry and measured by managers and bean counters the whole world over. Striving to improve ones 'number' is critical to getting better in pretty much any endeavor and sales is no different. ~ We can't manage and improve what we don't measure.
But think about this...
In the National Basketball Association (NBA)
The average shot conversion percentage is 43%
In the National Football League (NFL)
The average pass completion percentage is 48%
In the English Premier Soccer League (EPL)
The average shot conversion percentage is 14%.
These guys are the best in the world at their profession. The very best. They've honed their skills to a razor sharp edge. No-one is better. They are the cream of the crop at what they do and they miss... How many?
The next time someone tells you that you should close 60%, or more, of your sales... Smile, agree, and work a little harder at improving your percentage ~ But you keep right on pitching and shooting because...
Only a loser aims at his foot because he knows he can hit it.