"You were born an original. Don't die a copy." ~ John Mason.
Why You as opposed to someone else?
When buyers want more than a simple transaction ~ They are now personalizing. The old standards of company features, benefits and price may not be enough anymore after that initial transaction. Stuff is now easy to get anywhere. Relationships need to be maintained with YOUR content, Value and What YOU Provide. Your Personal Brand.
Yep you're unique ~ But so is everyone else. If we all say the same thing, promise the same stuff, service & solutions, we really don't have a personal brand. Good company brands may get us in the door but once we are in front of them, once we're on their radar most people,
Most buyers are now asking one simple question: ~ "Why You?"