Why You?

"You were born an original. Don't die a copy." ~ John Mason.

There's a new paradigm in play. People are calling it Personal Branding, Social Networking, Connections, Followers, Fans and Tweets. But it's not new - it's been around since the dawn of time. We are now looking at people a bit more. We can buy stuff anywhere, and we all want to deal with good companies, but people are now asking

"Why You?"

Why should I connect with, follow, listen to, or buy from you personally?

Why You as opposed to someone else?

When buyers want more than a simple transaction ~ They are now personalizing. The old standards of company features, benefits and price may not be enough anymore after that initial transaction. Stuff is now easy to get anywhere.  Relationships need to be maintained with YOUR content, Value and What YOU Provide. Your Personal Brand.

Yep you're unique ~ But so is everyone else. If we all say the same thing, promise the same stuff, service & solutions, we really don't have a personal brand. Good company brands may get us in the door but once we are in front of them, once we're on their radar most people,

Most buyers are now asking one simple question:  ~ "Why You?"

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