Simple Sales Rules.

"Sales are contingent on the attitude of the salesman, not the attitude of the prospect." ~ W. Clement Stone.

Why do we complicate sales? The lessons from great sales and business people are timeless and very straightforward.

What are those lessons? There are 2 Rules, 2 Questions and 2 Laws.

2 Rules:
  • "When we think we know - We don't." (Get out of your own way - Listen & Learn)
  • "No Excuses" ~ Reasons are excuses - it's all up to you - Period.
2 Questions:
  • What Do They Want? (Emotionally, what does the prospect want?)
  • When Do They Want It?
2 Laws:
  • Sell the person not the product. Paint pictures ~ Tell stories ~ Ask Questions
  • We all buy emotionally. Then rationalize (not vice versa) 

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