"When you know better you do better." ~ Maya Angelou.
In days gone by an architect would place a gargoyle on the outside of a building to ward off evil or harmful spirits. So let's just imagine a gargoyle sitting on our shoulder ~ whispering in our ear. Warding off complacency, ego, hubris and the weakness of "good enough".
What does he whisper? ~ "We Can Do Better. ~ Do Better."
We Can Be Better ~ Be Better.
Gnosis ~ Knowledge.