"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." ~ David Ogilvy.
There's a lot of talk about Branding. What is It? Why is it important?
Well think about Walmart ~ Do they have a brand? What about Nordstrom or Apple? Do they have a brand? Think about historical figures like Gandhi and Mandela or come up with a person at the other end of the spectrum (We don't even have to mention a name). Why? Because they had a brand.~ An identity, good or bad, which conjured up images, thoughts and feelings, that we aligned with them.
How do you establish a brand both personally and as an organization?
A brand is simply ~ Who You Are AND What You're Known For.
But isn't that a reputation? ~ Yes. ~ Isn't that an image? ~ Yes.
Doesn't that depend on others ~ Yes and No. ~ Brand is Identity.
Once you figure out who you are, what you stand for, and what you represent as a person, and as an organization, then the rest follows.
Branding isn't about logos, colors, pictures or words. Branding happens before advertising and marketing. Branding is really all about determination. Determining who and what you are. Your brand strength, recognition and awareness, is all about how others view the consistency and application of what you've determined you are.
Logos, colors, images and words can reinforce and spread awareness of who we think we are. But ultimately branding is about determination.
Your Brand is about determining what you are ~ And Being That.